I am passionate about creating visually stunning and user-friendly websites that not only meet but exceed client expectations. My commitment to delivering high-quality design and code is complemented by a dedication to staying at the forefront of industry advancements.
Web Design
Graphic Designer
UX/UI Design
Front-end developer
Brands I've worked with ...
_Logo.svg.png){kind=logo}
Previous Projects...
Change the membership page and checkout process for the members sites.
Objective:
To change the design of the membership page and checkout process to improve the user journey and the conversion rate.
Click here to visit the live pageWordPress
Figma
User research
Front-end Languages
Analysing Google Analytics data
Empire VIP events landing page
Objective:
To create a landing page with two user journeys. One journey would be for non-VIP members to promote purchasing a VIP subscription in order to sign up to the next event and the other journey for existing VIP members to sign in and register their interest in the event.
WordPress
Figma
User research
Front-end Languages
Analysing Google Analytics data
Alpha websites
Objective:
To create from scratch 12 websites for a Northern Irish publishing company called Alpha.
Click here to visit the live pageUX Design
UI Design
User research
SEO
Custom CMS
Adobe Creative Cloud
Front-end languages
Rebranding the company product Easybuild to Wave2
Objective:
To rebrand the company product called Easybuild to Wave2 by changing the logo, typography and the UI of the product.
Adobe Creative Cloud
Typography
Logo design
Front-end languages
Motorcycle News A/B Split test
Objective:
Creating two different paywalls to the article pages on MCN, one paywall being sign up free for one month and the other 99p for a month, and seeing which offer was most popular.
Click here to visit the live pageUser research
WordPress
Figma
Front-end Languages
Analysing Google Analytics data
Welcome video for Empire members site
Objective:
To make the purpose of the Empire members site clearer to users and explain how the content on the site differs to Empire's parent site.
User research
Video editing
Analysing Google Analytics data
Change the design of all the members sites article paywall
Objective:
To improve the UI of the article paywall to make it look more visually appealing to users to purchase a subscription on the site.
Click here to visit the live pageUser research
WordPress
Figma
Front-end languages
Analysing Google Analytics data
Skinning a variety of Wave2 websites
Objective:
To reskin the UI of different Wave2 websites.
Adobe Creative Cloud
Front-end languages
Servers
Wave2 Print and Digital ads
Objective:
To create or edit print ads and digital ads (including HTML5 ads) for Wave2 customers.
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Animate
Google Web Designer
Robert Morgan-Macdonald